Recomended books

- Cost & Effect: Using Integrated Cost Systems to Drive Profitability and Performance
Robert S. Kaplan and Robin Cooper.
Harvard Business School Press.

- Wharton on Dynamic Competitive Strategy
G. Day, D. Reibstein. Wiley.

- The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment
R. Kaplan, D. Norton.
Harvard Business School Press.

- Transnational Management: Text and Cases
Christopher A. Bartlett, Sumantra Ghoshal, Christopher Bartlett, and Julian Birkinshaw.
McGraw-Hill.

- Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Philip Kotler and Alice Tybout

- Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Robert S. Kaplan and David P. Norton.
Harvard Business School Press.

- Emotional Branding: The New Paradigm for Connecting Brands to People
Marc Gobe, Marc Gob, and Sergio Zyman

- Cuentos Chinos: El engaño de Washington, la Mentira Populista y la Esperanza de América Latina
Andres Oppenheimer

- The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century Thomas L. Friedman

- Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
David Dranove and Sonia Marciano