Marketing and sales
a.- Marketing Research: Qualitative and Quantitative studies. Survey design, data processing and analysis. Focus Groups.
b.- Branding: portfolio management, Product life cycle analysis.
c.- Marketing Strategy: market segmentation and positioning strategies. Value proposition analysis.
d.- Integrated Marketing Communications (MARCOM): direct marketing, advertising and promotion, PR campaigns
e.- CRM strategies and programs: acquisition and retention strategies. Loyalty programs.
f.- Consumer Behavior: trend monitoring and analysis. Purchase behavior analysis.
g.- Sales force management: Productivity measurement, KPI’s, compensation programs.

Business strategy
a.- Strategic Planning process: vision and mission statement, objective definition, strategy formulation and implementation. Bottom-line measurement.
b.- Business plan development and implementation. Feasibility analysis of new ventures.
c.- Strategic alignment: Environmental scanning. Internal resources and capabilities
d.- Balanced Scorecard
e.- KPI’s definition
f.- Quantitative Strategic Planning Matrix

Financial analisys and managerial economics for decision making
a.- Firm and project valuation
b.- Pro-forma statements
c.- Ratio analysis
d.- Activity Based Management (ABM) and Activity Based Costing (ABC) practices
e.- Cost structure analysis

Human resource management
a.- KPI’s
b.- Performance Appraisal
c.- Competencies Analysis
d.- Development, application and analysis of Employee Climate Surveys
e.- Job analysis and valuation

Executive training and development
a.- Workshops, training sessions, simulation games, seminars, and knowledge transfer covering all the topics offered in our consulting services. In-company when preferred.
b.- Case analysis methodology: cases from top b-schools worldwide such as Harvard Business School, Kellogg Business School, Wharton, Ivey Business School, Babson College, among others.
c.- World-class instructors: courses delivered to top b-schools and firms around the globe.

Organization and change management
a.- Key Business Process Analysis and improvement
b.- Structure and Systems
c.- Corporate culture and shared values